Medallion Convention
Medallion: 8 Days, 2 Conventions, 2 StatesDigital Mobile Billboard Campaign · Atlanta + New Orleans
Medallion needed to reach healthcare credentialing and quality leaders at two national conferences held back to back. Mobile Billboard Global ran a full-motion LED truck around the Georgia World Congress Center in Atlanta. Two weeks later, the truck was at the front doors of the Hyatt Regency New Orleans Conference Center.
Get seen before the show floor
Convention floors are crowded, booths are expensive, and every exhibitor wants the same attendees. Medallion wanted to reach them before they walked into the hall: on the sidewalk, at the hotel doors, and on the walk back from sessions.
Both conferences ran on tight agendas, with early registration, lunch breaks and evening receptions. The truck had to be at the right entrance at the right minute, in two cities with very different streets.
A route built around each venue
- Full-motion digital LED truck running Medallion creative only, on all screens, for the full run each day
- Custom routes around each convention venue, its entrances and the attendee hotels
- Peak windows matched to each conference agenda: arrivals, lunch and session breaks
- Two creative sets: "during the show" messaging on event days and a "post-show" follow-up on the final day
- Daily photo proof of performance sent from the street
Two cities, one client
Each convention venue needed its own plan. Atlanta's campus is huge and spread out. New Orleans was all about one front door.
Atlanta, Georgia · NCQA
Oct 4–7, 2026 · 4 days · 49 run hoursThe Georgia World Congress Center is one of the largest convention centers in the country, so a single parking spot would only reach a fraction of attendees. Our truck circled the whole GWCC campus on Andrew Young International Blvd, Northside Dr, Ivan Allen Jr Blvd and Marietta St. On every lap it turned into the Building C drive to pass the attendee entrance.
| Day | Run hours | Creative |
|---|---|---|
| Sun · Oct 4 | 7 AM – 8 PM | Live show |
| Mon · Oct 5 | 6 AM – 8 PM | Live show |
| Tue · Oct 6 | 6 AM – 8 PM | Live show |
| Wed · Oct 7 | 6 AM – 2 PM | Post-show |
- Attendee hotels on every lap: Signia by Hilton, Embassy Suites and Hilton Garden Inn
- Hourly runs to the Westin Peachtree Plaza in Downtown Atlanta outside peak windows
- Tight laps and curbside staging at Building C during arrivals, lunch and evening breaks
- Creative sent attendees straight to Medallion's booth: "NCQA Innovation Summit · Booth 248"
- Client photo op at the GWCC main entrance on Day 2
New Orleans, Louisiana · NAMSS
Oct 18–21, 2026 · 4 days · 44 run hoursNAMSS was held in the Hyatt Regency's conference center in the CBD, where attendees mostly stayed and met under one roof. So the strategy was simple: own the front door. The truck was staged at the Hyatt main entrance whenever a legal spot was open. When it had to move, it looped Loyola Ave between Poydras St and Girod St, passing the entrance every time.
| Day | Run hours | Creative |
|---|---|---|
| Sun · Oct 18 | 12 PM – 8 PM | Live show |
| Mon · Oct 19 | 6 AM – 9 PM | Live show |
| Tue · Oct 20 | 6 AM – 7 PM | Live show |
| Wed · Oct 21 | 6 AM – 2 PM | Post-show |
- Parked at the Hyatt main entrance during every peak window: registration, morning arrivals, lunch and evening events
- Loyola Ave loop past the entrance, kept clear of the streetcar line
- Creative sent attendees straight to Medallion's booth: "NAMSS Annual Conference · Booth 408"
- 15-hour run on Day 2 to cover the full evening program
- Daily photo check-ins sent to the client from the street
Built around the convention agenda
Agenda-Timed Peaks
We built peak windows from each conference schedule, covering arrivals, lunch and session breaks, and planned driver breaks outside them.
Venue-Specific Routes
Atlanta got a full campus loop past the attendee hotels. New Orleans got front-door staging with a tight Loyola Ave loop.
Creative Rotation
On each show's final morning the trucks switched to post-show creative, so the message followed attendees out the door.
Proof of Performance
Daily photos, full-day driver coverage, and a 15-minute back-on-route rule for road closures.
Run your next convention campaign here
Exhibiting at a convention?
We'll build a route around your venue, your hotels and your show's agenda.