Bring your campaign to the streets of Los Angeles with digital LED billboard trucks. The TV broadcast sold out months ago — the streets are still open. Build a custom activation around your dates, audience, campaign zones and truck count.
Until Super Bowl LXI game day — Sunday, February 14, 2027 · SoFi Stadium, Inglewood, CA
The TV Broadcast Is Sold Out. The Streets Aren't.
Disney sold out Super Bowl LXI's national TV inventory in summer 2026 at reported $8–9 million per 30-second spot. For every brand without one, Super Bowl week itself — seven days of fans, media, agencies and brand events across Los Angeles — is the advertising opportunity. Digital LED billboard trucks put your message directly in front of it.
No remote, no app, no ad-blocker. A full-motion LED truck reaches everyone physically in the host city — whichever feed they stream later.
Routes follow the crowd: stadium-district arrivals by day, Hollywood and West Hollywood nightlife after dark. Creative can change by zone, day or hour — with no production cost.
A single LED truck delivered a documented 69,669 impressions in one game day in Cincinnati. Super Bowl week concentrates that audience for seven straight days.
Los Angeles Campaign Zones
Super Bowl LXI activity concentrates in five districts. Select a zone to see how campaigns typically plan it.
Inglewood / SoFi District
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Planning guidance, not confirmed event information. LED billboard trucks operate on public roads only and never enter restricted event zones or venue property. Final routes follow official traffic plans published closer to the event.
Week-by-Week Briefings
A new Super Bowl LXI advertising briefing publishes every Monday through game day — the week's biggest verified news, decoded for advertisers, agencies and media buyers.
Week 2 · Nov 9Super Bowl LXI Goes Animated: What the Star Wars Alternate Telecast Means for Super Bowl 2027 Advertisers
Read the Week 2 briefing →
Week 1 · Nov 1Super Bowl LXI TV Ads Are Sold Out: What $8–9 Million Spots Mean for Your Brand
Read the Week 1 briefing →
The Fleet That Carries Your Campaign
Full-motion digital LED displays, multi-truck coordination and nationwide reach — the same fleet behind our NFL game-day campaigns across the country. Atlanta-headquartered, operating nationwide.
Planning budgets? Start with the mobile billboard advertising cost guide — Super Bowl LXI deployments are custom-quoted to campaign dates, zones, hours and truck count.
Own the Streets of Los Angeles
February 8–14, 2027.
Multi-day, multi-zone, multi-truck — your Super Bowl LXI campaign is built around your brand, not a rate card. Pricing is quoted per activation.
Request Your Super Bowl Advertising Proposal (404) 382-9805 · Booking@mobilebillboardglobal.com