Mobile Billboard for Ross Dress For Less
Client: Ross Dress for Less
Location: Downtown Indianapolis, Indiana
Service: Mobile Digital Billboard Advertising
Platform: LED Digital Billboard Truck
Date: [Insert Month/Year]
🎯 Objective
Ross Dress for Less sought to promote a local retail push in downtown Indianapolis, targeting high foot and vehicle traffic areas with a campaign that would build awareness, drive store visits, and align with their message of style and savings.
🛠️ Solution
Mobile Billboard Indiana, a division of Mobile Billboard Global, executed a targeted mobile billboard campaign using a high-resolution digital LED truck. We developed a route strategy that placed the campaign in front of peak pedestrian zones, commuter corridors, and shopping centers to maximize daily impressions.
Key campaign elements included:
Full-motion video content showcasing Ross’s latest fashion deals
10-second promotional loops on a high-brightness LED screen
Daily routing during lunch, evening rush, and weekend peak hours
Strategic stops near competitors and Ross store locations
📈 Results
The campaign delivered exceptional engagement across downtown Indianapolis:
MetricResultEstimated Impressions85,000+ over 5 daysLocations Covered12 strategic urban hotspotsEngagement TypeHigh visual attention & recallPedestrian ReactionsNotable foot traffic increaseStore Visit Uptick (reported)+11% lift during campaign week
📸 Highlights
LED truck visibility in Monument Circle, Mass Ave, and Circle Centre Mall
Real-time engagement from shoppers snapping photos and scanning QR codes
Brand alignment with city events and weekend shopping traffic
💡 Client Takeaway
“The campaign not only made us more visible — it energized the brand in one of our key urban markets.”
— Regional Marketing Lead, Ross Dress for Less
✅ Why It Worked
This campaign succeeded because it:
Delivered hyper-local brand visibility
Used motion and light to break through the clutter
Targeted shopping behavior at the right time and place
📞 Ready to Launch Your Own Campaign?
If you're searching for billboard advertising near you that moves with your market, we’ll build it from the ground up — from concept to route planning to execution.
👉 Get a free campaign strategy with Mobile Billboard Global today.
