Mobile Billboard for Ross Dress For Less

Client: Ross Dress for Less
Location: Downtown Indianapolis, Indiana
Service: Mobile Digital Billboard Advertising
Platform: LED Digital Billboard Truck
Date: [Insert Month/Year]

🎯 Objective

Ross Dress for Less sought to promote a local retail push in downtown Indianapolis, targeting high foot and vehicle traffic areas with a campaign that would build awareness, drive store visits, and align with their message of style and savings.

🛠️ Solution

Mobile Billboard Indiana, a division of Mobile Billboard Global, executed a targeted mobile billboard campaign using a high-resolution digital LED truck. We developed a route strategy that placed the campaign in front of peak pedestrian zones, commuter corridors, and shopping centers to maximize daily impressions.

Key campaign elements included:

• Full-motion video content showcasing Ross’s latest fashion deals

• 10-second promotional loops on a high-brightness LED screen

• Daily routing during lunch, evening rush, and weekend peak hours

• Strategic stops near competitors and Ross store locations

📈 Results

The campaign delivered exceptional engagement across downtown Indianapolis:

MetricResultEstimated Impressions85,000+ over 5 daysLocations Covered12 strategic urban hotspotsEngagement TypeHigh visual attention & recallPedestrian ReactionsNotable foot traffic increaseStore Visit Uptick (reported)+11% lift during campaign week

📸 Highlights

• LED truck visibility in Monument Circle, Mass Ave, and Circle Centre Mall

• Real-time engagement from shoppers snapping photos and scanning QR codes

• Brand alignment with city events and weekend shopping traffic

💡 Client Takeaway

“The campaign not only made us more visible — it energized the brand in one of our key urban markets.”
— Regional Marketing Lead, Ross Dress for Less

✅ Why It Worked

This campaign succeeded because it:

• Delivered hyper-local brand visibility

• Used motion and light to break through the clutter

• Targeted shopping behavior at the right time and place

📞 Ready to Launch Your Own Campaign?

If you're searching for billboard advertising near you that moves with your market, we’ll build it from the ground up — from concept to route planning to execution.

👉 Get a free campaign strategy with Mobile Billboard Global today.